Big Nintendo push in South Africa

Source: Mybroadband

Big Nintendo push in South Africa

Nintendo distributor Core Group has prepared for a big push in South Africa, with the new Switch console leading the charge.

This is despite an apparent contraction in local video game retailers, Core Group board member RJ van Spaandonk told MyBroadband.

There are fewer brick-and-mortar store franchises that keep regular stock of boxed copies of games, but Van Spaandonk said there is still a market for it.

“You and I might have uncapped ADSL and fibre, but most South Africans don’t,” he said. Many people can’t afford to download games bought online and would prefer a boxed copy.

Van Spaandonk said their retail channels used to include stores such as Game, Dion Wired, Incredible Connection, and Makro, in addition to specialised video game retailers.

Many of these retailers have scaled back or dropped boxed video games from their shelves.

Van Spaandonk argues that many South African retailers made poor choices on which games to stock, resulting in poor sales.

This poor performance eventually led to decisions being taken to reduce a store’s exposure to video games.

Big launch

For their big launch of the Nintendo Switch in South Africa, Van Spaandonk said they partnered with Takealot and BT Games – as they were able to confirm stock and commit to pre-order campaigns.

However, Core is in discussions with other retailers. “Anyone who wants to sell the Nintendo Switch will be able to.”

The Switch is set to launch in South Africa on 3 March 2017. Takealot’s pre-order price for the console is R5,199

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